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A gift of stock or other securities such as bonds, Registered Retirement Savings Plan (RRSP) and Registered Retirement Income Fund (RRIF) holdings, and life insurance is a tax-efficient way to give.
When you donate stock directly to charity, you receive a charitable tax credit for the full amount of the value at close of business the day of donation. You also avoid paying capital gains on the stock you donated. This gives you a greater tax credit by donating directly instead of selling your assets and donating the proceeds.
We advise you to discuss this option with your financial advisor prior to making a gift. Once you are ready, contact us at [email protected] or donate stock and other securities directly through Canada Helps here by choosing Donate Securities.